This notice from May 2004 gave viewers the schedule for a television programme titled “Rockin’ for The Ox: A Benefit for The John Entwistle Foundation”.
The programme
The show ran for one hour. It was to air at 9:00 pm Eastern time on 30 May and again at midnight on 31 May. The footage came from the 7 March 2004 benefit auction at BB King Blues Club in New York City, recorded in high definition.
What viewers would see
The programme concentrated on the live set by the band TorQue, with some interview clips. It mixed songs by John Entwistle with the band’s own material. The notice added that the broadcast would be repeated and suggested checking the HD channel’s website to see whether a cable or satellite provider carried it.
Read about the evening itself in the New York recap.